Corporate Culture
Take some time to think…
Individuals
How do I identify my customers?
Executives
How do we define our customers?
Organizations
How do we satisfy the needs of our customers through our business strategy?
Society
How do we incorporate factor of common good into the strategic planning of the organization?
What experts say about Change
Mr. Ko Tin Lung
Former Artistic Director of Chung Ying Theatre Company
Part 1: Identify the Target Audience
Part 2: The Rationality and Sensibility of an organziation
Part 3: The best leadership is with no leader
Remember, every mission statement has to reflect three things:
opportunities; competence; and commitment.
– Peter F. Drucker
(Adapted from “Peter Drucker’s Five Most Important Questions”, P.61)
In asking, What is our business?
Management therefore also needs to add,
and What will it be?
But there is need also to ask, What should our business be?
– Peter F. Drucker
(Adapted from “The Essential Drucker”, P.26 & 27)
Drucker Articles Excerpt
“Who is the Customer?”
With respect to the definition of business purpose and business mission,
there is only one such focus, one starting point.
It is the customer.
The customer defines the business.
A business is not defined by the company’s name, statutes, or articles of incorporation.
It is defined by the want the customer satisfies when he or she buys a product or a service.
To satisfy the customer is the mission and purpose of every business.
The question, What is our business? can, therefore,
be answered only by looking at the business from the outside,
from the point of view of customer and market.
All the customer is interested in are his or her own values, wants, and reality.
For this reason alone, any serious attempt to state “what our business is” must start with the customer’s realities,
his situation, his behavior, his expectations, and his values.
Who is the customer? is thus the first and most crucial question to be asked in defining business purpose, and business mission.
It is not an easy, let alone an obvious, question.
How it is being answered determines, in large measure, how the business defines itself.
The consumer—that is, the ultimate user of a product or a service—is always a customer.
But there is never the customer; there are usually at least two—sometimes more.
Each customer defines a different business, has different expectations and values, buys something different.
(Adapted from “The Essential Drucker”, P.24 & 25)
Self-reflections
What is the key factor of Strategic thinking and planning?
Actions
List the steps of making strategic planning.